Artist Partnership Program

Ford Theatres Summer Season Partnership Program

This page is intended for nonprofit organizations, independent producers and producing collectives interested in performing in the 2017 summer season at the Ford Theatres.

Each summer, nearly 40,000 Angelenos attend the Ford Theatres' eclectic summer season of music, dance, theatre and film events. The season celebrates the region by reflecting on stage the cultural and artistic diversity of the people of Los Angeles County. For more than 20 years, these events have been presented in partnership with LA County arts organizations and producers.

The Ford Theatres Summer Season is programmed through the Ford Theatres Partnership Program, a competitive application process open to nonprofit organizations, independent producers and producing collectives. Groups selected through the program co-present through a shared risk/revenue model, receive marketing, front of house and production support, and have access to skill building opportunities.

2017 Applications open: June 6, 2016

2017 Applications close: August 24, 2016

2017 Guidelines and Application Instructions

2017 ONLINE APPLICATION

Profit/Loss Statement

**See below for info on workshops, informational videos and office hours.

 

General Information

Owned by the County of Los Angeles, the Ford Theatres are run through a partnership between the County of Los Angeles, the Department of Parks and Recreation and the Ford Theatre Foundation. The Ford Theatres Partnership Program is a competitive application process open to nonprofit organizations, independent producers and producing collectives. The program provides Los Angeles County performing and producing organizations with the following benefits:

  • Access to preferred dates in a historic venue with artist and audience amenities
  • Shared risk/revenue model that doesn't require you to pay an upfront cash deposit or a rental fee
  • Inclusion in a broad marketing campaign targeting Los Angeles County residents and visitors
  • Access to an experienced staff of professionals in production, marketing, publicity, box office and guest services
  • Skill building opportunities and practical knowledge required to successfully present in a 1,180-seat performing arts facility

 

Application Open House

A Partnership Program Application Open House will be held in June to provide an opportunity to meet Ford staff, ask questions, network and receive more information about the program.

 

Online Videos

Links to informational and instructional videos about the Partnership Program and the application process will be available in 2017. Videos will cover the following topics below.
 
Program Overview
An overview of the Ford Theatres, the Partnership Program and some qualities we look for in an application, which is available to watch at the top of the page.

Marketing
Focusing on the marketing support provided by the program and how the Ford's season-wide marketing efforts will interface with partners' targeted marketing strategies.

Box Office
Box office information such as seating layouts, general vs. reserved seating and pricing your show to meet your budget needs.

Production
A basic technical overview of the amphitheatre and what to think about when looking at crew costs and the production elements of your show.

Front of House
How the front of house staff support your event such as parking, audience management and what to consider if you would like a reception or other pre-show activity.

Application
Navigating the online CGO system and a walk thru of the application.

Profit Loss Statement
Step-by-step instructions and tips on how to best fill out the Ticket Revenue Work Table and the Profit Loss Statement.

Office Hours

From now through August 2016, select Ford staff are available by appointment (in person or by phone) to answer your questions on the following topics:
Ilaan Mazzini, General Information
Arthur Trowbridge, Production 
Kim Glann, Marketing
Jessie Towers, Box Office 

Email FordTheatres@arts.lacounty.gov or call (323) 856-5793 to make an appointment.